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What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away? “Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality. Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.
- Sales Rank: #3483402 in Books
- Published on: 2015-12-29
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .35" w x 5.00" l, .35 pounds
- Binding: Paperback
- 152 pages
Review
"It is all about an important concept "Staying in sync". With technological and several other disruptions turning marketing on its head, this book is a one stop shop for marketers focused on sustained results." - Dr. Swaminathan, Director Marketing & Branding, Great Lakes Institute of Management
"A must read for the C-Suite, startups and leaders. Add it to your reading list." - Avi Lambert, Founder & CEO, Photonic Public Relations, Canada
"Being tremendously insightful and yet easy to read, this book will go a long way in making marketers and business owners, better at their jobs" - Jossif Elefteriadis, Founder & Host, Box of Inspirations Show, Sweden
"The world is changing, and from now on everyone has to be a marketer. There is no better book to equip yourself for this new normal." - Vinod Muthukrishnan, CEO, CloudCherry
About the Author
Yaagneshwaran Ganesh is an eternal optimist, a well-known speaker and a marketing enthusiast. He coaches and mentors marketing teams at several organizations. He has served as an advisor for start-ups in the Asia-Pacific. From conferences across the globe to business schools and commercial organizations, he has presented his marketing ideas on how to be agile and yet stay in sync in the ever-changing market conditions. Yaagneshwaran is also the marketing manager at Corporater, a leading performance management software solution provider based out of Stavanger, Norway.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Don't Just Swim, Sync
By Chris Reich
Practical advice abounds in this no frills book. The instructions that businesses need to succeed are in this book but I wonder if it's sexy enough to garner the attention.
You could scour the internet and get much of the same material. That's true of about any non-fiction book today. The information is there. Do you have the time to track it all down? I don't so I'm happy to have the book. One interesting point, the book gives great marketing advice applicable to any sized business. No, you're not too big for this lesson! And you're not too small.
There are no gimmicks in the book. Gimmicks don't work. There are lots of great case studies and they are very, very helpful. In fact, I came across one that will help a client I'm working with right now.
You might trip over some of the language. The editing isn't great. I noticed that right away because the book is written in a style similar to my own. I often need to rewrite what I write. Like this review...right?
I did receive a copy for review. And you now have my honest opinion of the book. Get it and read it. That won't benefit you at all. But if you decide to get your marketing in sync...that takes some thinking and a lot of work. But you're already working hard. Why not get rewarded? Start with this book.
1 of 1 people found the following review helpful.
Great reference guide on marketing principles and metrics
By Sharlyn Lauby
As a human resources professional, I find there are many similarities between marketing and HR. Ganesh's book provides a nice reference guide for those of us who want to keep up with marketing trends and metrics. The case studies were current and relevant. This is a must-have book for any business library.
2 of 2 people found the following review helpful.
Solid New-age Marketing book, backed with interviews & examples
By Jegannath R
With the evolving digital revolution across all industries, the need for Marketing to evolve together is a must, and not just a need.
That's exactly what this book encompasses. How to adapt, and be adept at it. Yaagneshwaran nails the head with a neat, crisp read, which is a must-have for all new-age Marketers as well as traditional Marketers who are looking to make the shift.
Enticingly named, this books clearly has lots of research and ground work behind it. The author has conducted plethora of interviews and you can find the book sprinkled with lots of examples. That, in my opinion, is the USP of the book as it's not all talk and theory, but every bit is backed with examples, making it easier to understand & potentially apply it into the real-world.
This book will certainly be in sync with anyone keen on learning the ways and whims of new-age Marketing.
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