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- Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS
- Updated to cover recent developments in online delivery systems, as well as XML and related technologies
- Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses
- An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
- Sales Rank: #720808 in Books
- Brand: Brand: Wiley
- Published on: 2004-11-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 2.10" w x 7.20" l, 3.35 pounds
- Binding: Paperback
- 1176 pages
- Used Book in Good Condition
Review
“…I suppose in the end the reason why there are so few books is that Bob Boiko said most of it in the Content Management Bible…”(Information World Review, June 2003)
From the Publisher
As the Information Age dawns, the information at our disposal expands haphazardly. The opportunities for targeting and distributing information expand too, but are left unexploited for lack of an organized approach. The Content Management Bible answers these key questions about the system readers might employ to control the expansion of information and organize targeting and distribution:
* What does a system that handles massive amounts of information look like?
* How can a system be created that understands each piece of information and guides authors to easily contribute to a growing outline of knowledge?
* How can a single system produce a wide range of well-targeted custom publications from the same information base?
* How can automation and systematization of information happen without endangering the relationship between an author and her audience?
* What are the steps and processes you need to create such a system?
* How can this system serve an organization's overall business goals and future initiatives?
* How do I transform content to fit the various distribution methods such as web, print, handhelds and others?
This title is a must have for readers who have felt the pain of too much content and not enough system to handle it. For those who have tried and failed to "tame the information beast," the Content Management Bible is a godsend.
From the Author
I wrote this book because I had to. For more than 10 years, I’ve been stuffing my head so full of the design, programming, management, and content of information systems that I have to let some out before I can learn anymore.
Seriously, from the first time I matched a printed user’s guide against the capabilities of Windows 3.0 Help, to the last time I sat with a dot-com client and discussed the impact of massive content management on the architecture of an e-commerce site, I have been living the transition from print to the computer screen.
I've seen a ton of technologies and a slew of systems. I've learned enough to know that there is a lot to discuss and figure out. My thinking on what I have experienced has reached some sort of embryonic maturity and is ready to hatch, so here it comes!
* To do e-business, you need the organization and focus that a content management system provides.
* To be useful on the Web and beyond, information must be designed for reuse and must be packaged so that it can be located and automatically organized into targeted publications.
* Content is the information and interactivity that organizations must harness in order to deliver value to their customers.
* Content management systems (CMS) collect, manage, and publish this information and interactivity.
* A CMS is not a CD-ROM that you install, start, and forget about. Rather, it is an ongoing process of knowing your information and your audiences and how to match the two together in a set of publications.
This book attempts to lay a comprehensive foundation under these concepts and create a solid methodology for the practice of content management and, by implication, e-business.
Most helpful customer reviews
43 of 46 people found the following review helpful.
Buy it!
By Ashley Friedlein
This is an excellent book. If you have anything to do with managing digital media, in particular if you are facing the enormous demands of managing content for a large web site, then this book will prove very valuable. I think the cover, and size of book, makes it appear a little too technical but I actually it is Project Managers, Producers, Marketing Managers, Editorial and Content teams, Analysts and the like who will benefit most.
It's certainly not a dummies guide and it's not the strategic musings of the latest e-guru: it is practical, applicable, sensible, informative, authoritative, realistic and, despite the 900+ pages, eminently readable. A great balance of process and practice. And, as you would expect, well organised and cross-referenced.
Content management is a BIG topic and if you haven't come up against it yet, you will. Without it, all those buzz words like `eCRM', `community' and `personalisation' just aren't possible. Content management addresses big, and growing, problems as well as opening up exciting new opportunities for multi-platform, personalised publishing. This big book is the best thing I've yet read to help you on your way.
Ashley Friedlein
CEO, e-consultancy
Author, "Web Project Management: Delivering Successful Commercial Web Sites"
30 of 31 people found the following review helpful.
The most complete and authoritative reference book about CMS
By Manny Hernandez
As a Project Manager with a mandate to come up with a Content Management System for my organization, over the course of the past three months I've found the CMS Bible by Boiko simply essential, as most of the other 'bible' tech books I've read have been. He provides a very robust framework that you can follow in your project, if you have the time to read through its almost 1000 pages.
First, he delves into a very thorough discussion about the more 'phylosophical' topics of content (what it is, what is data, what is metadata, etc.) and content management at large. If you haven't gotten your feet wet with a CMS project before, the first 10 chapters (175 pages) will get you soaked with the type of dilemmas you are bound to face when you work on a CMS.
Then, he provides what could be considered a "recipe" to put together a CMS successfully (though no two CMS projects are ever alike, but a lot of them have similar characteristics). There are a number of chapters and sections specifically devoted to the steps required to ensure a successful outsourcing of the project, but the framework he provides is not limited to it: you can perfectly apply it to an in-house implementation. Also, he tends to paint the largest possible picture (with all staff possible, etc.) but you can very easily scale it down to the size and shape of your organization.
In general, his framework goes back once and again to the concept of the "Wheel of Content Management" where he connects the spikes that allow the 'wheel' to move: goals and requirements, audiences, publications, authors, acquisition sources, workflow and staff and access structures, all revolving around the central content component classes with metadata as the outside of the wheel, serving as a container for it all.
He doesn't wrap up the book without devoting enough space to XML and its close cousin, the DTD. He even provides a small VB app to convert Word content to XML, and that's still "only" on page 788. If you haven't noticed by now, this book is MASSIVE, and if there's any issue with it, that would be it: the fact that you will need to devote a long time to processing it. But all in all, the book with its companion web site is an invaluable tool for all Project Managers who have in their hands the responsibility of giving birth to a CMS for their organizations.
30 of 33 people found the following review helpful.
Should be given six stars
By A Customer
Content management is a major task in my job - we integrate 2 ERP systems, web servers, 2 document management systems.... and there are plenty of places we could improve.
This book was a godsend. Almost every page has something that's relevant. Almost every page, I find myself thinking "I know exactly what you mean", or "Hey, we could really use that idea".
But despite all the useful information, it remains very generalised and extremely readable. Unlike many books of this kind, it doesn't dwell on specific products (or even programming languages) that will likely be out of date in twelve months. The focus is very much on concepts and best practices that will stand the reader in good stead for a long time.
I would go so far as to say this is the most helpful IT book I have bought in the past 12 months. Highly recommended.
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