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The M-factor: Media Confidence for Business Leaders and Managers, by Tom Maddocks
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The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
- Sales Rank: #6308885 in Books
- Brand: Brand: Panoma Press Ltd
- Published on: 2013-02-28
- Released on: 2013-02-12
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .44" w x 5.51" l, .50 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
This book is a goldmine of information for PR practitioners, as well as any business leader who wants to be able to work effectively with the media, in good times or bad. Tom has put many of my clients through training sessions over the years and really knows his stuff! -- Gay Collins, Executive Chairman, MHP Communications In today's fast moving 24/7 media world, being confident with the press is an essential business skill and something we all need to be good at. Tom Maddocks is a master of his art and this fabulous little book is full of great advice and life saving do's and don'ts. The M-factor is essential reading for those at the beginning of their management career, equally it will prove an invaluable refresher for experienced business managers who need to pep up their media skills. -- Fiona Harris, Managing Director Quill PR The media can be a threat or an opportunity, depending on how you treat them. If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start! -- Sir Stuart Rose, former Chairman and Chief Executive, Marks & Spencer plc
About the Author
Tom Maddocks is the founder and Course Director of Media Training Associates, which works with spokespeople from a variety of organisations, helping them take advantage of media opportunities. Recognised as one of the UK’s leading media and presentation skills coaches, he has been quoted in the Independent, Sunday Times, Financial Times, PR Week and others. Tom has worked extensively for BBC Radio and Television and Channel Four, including a five-year stint as a reporter on BBC2’s The Money Programme. Tom is based in London. www.mediatrainingassociates.co.uk
Most helpful customer reviews
0 of 0 people found the following review helpful.
The M-Factor
By Simon Goldie
The M-Factor by Tom Maddocks is not just a guide to handling the media. It is a thoroughly enjoyable read that explains in a lively and engaging way what it takes to have what Maddocks describes as the 'M' factor.
Before going any further I should make a declaration of interest. In my professional life, I have know this expert media trainer and used his services. Last year, I was asked by him to read the manuscript of his book. That is why I, among others, am thanked.
The 'M' factor is the ability to not only get quoted in the media, press or broadcast, but to get your message across.
The book is written for people who have yet to be spokespeople and for those who are already talking to the press and want a refresher. Maddocks writes clearly and has lots of good tips for budding spokespeople. His thorough approach gives the reader the confidence that they can find their 'M' factor.
The books works for PR professionals to anyone interested in how to craft messages and engage with journalists.
Highly recommended.
0 of 0 people found the following review helpful.
Easy to digest advice on media for business people
By Ruby
Beautifully written, well-structured book on the intricacies of media engagement for business folk.
I found this book very easy and entertaining to read. The author generously shares his vast and varied insights of the media sector, garnered during his extensive experience as a well-established journalist. I was very impressed with the depth and breadth of his knowledge which is very apparent throughout the book.
The author explains how to develop a beneficial partnership with the press, based on mutual understanding, how misquotes might arise and what can be done to avoid such inaccuracies and how to liaise constructively with the press at times of crisis.
Having attended one of his media training classes, I can highly recommend the author as a top-notch media coach who goes to great lengths to deliver excellent quality and quantity of content, whilst retaining a real sense of enjoyment for participants.
0 of 0 people found the following review helpful.
Great advice on working with the media in the best way for your business
By H de Kloe
Not only is this book a fantastically helpful guide, Tom Maddocks writes in a highly accessible style which enables you to take in exactly the key points you need to remember when working with the media. When you are in a position where getting your message across in the right way is vital, this simply is a 'must read'. I have found the tips and advice to be invaluable in having the confidence to launch my business soundly into a wider context.
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