Sabtu, 17 April 2010

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Marketing 4.0: Moving from Traditional to Digital, by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

  • Sales Rank: #12578 in Books
  • Published on: 2016-12-05
  • Original language: English
  • Dimensions: 9.10" h x 1.00" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 208 pages

From the Inside Flap

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can create more personalized products and personal services, and Marketing 4.0 maps out an authoritative approach to taking customers from awareness to advocacy.

For this highly anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people on varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions— and fully updated coverage walks you through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and innovative best practices.

Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jumpstart your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization onboard.

This peerless resource guide completely prepares you to leap ahead of the curve without any prior knowledge of analytics or IT by enabling you to:

  • Gain data-driven insight into the new ways customers are spending and the three driving subcultures: youth, women, and netizens
  • Examine firsthand examples of Marketing 4.0 boosting productivity by engaging customers at every touchpoint along their real-world paths through today's digital marketplace
  • Redefine customer engagement in the digital era, including human-centric marketing, creating customer conversations, and omnichannel strategies

Looking at marketing in an entirely new way may seem overwhelming, but with the easy-to-use framework in Marketing 4.0, you can quickly get down to succeeding at what has always mattered—customer impressions.

From the Back Cover

Praise for MARKETING 4.0

"The technology world moves so quickly today that each change accelerates the next. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future."
— Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871

"The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era."
— Hermann Simon, Founder and Chairman, Simon-Kucher & Partners

"No one has a finger on the pulse of marketing like Phil Kotler. His ability to identify and interpret new marketing trends and developments is truly astounding. Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year."
— Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

"A terrific guide to the transformations that are already coming over the horizon to challenge marketing practice. Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages."
— George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania

About the Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.

HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia.

IWAN SETIAWAN is COO of MarkPlus, Inc.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Digital, but not that much
By Joao P Paixao
Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors' background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like "what else?" were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more...

1 of 1 people found the following review helpful.
Yes, they do know where the future consumer is heading
By Sunny R
I'm devouring this book! I downloaded it yesterday and can't put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I'm learning from this book thus far and can't wait to read a few more pages tonight. I know this will be become a valuable reference for me.

1 of 1 people found the following review helpful.
Best Marketing book this year.
By John C
This book come last month of the year, but finished first. Just path 1 alone is worth the price, it help me summarize all of many trends that confused me sometime. The new customer journey make sense and totally actionable. If you are a marketer this book is a must.

See all 7 customer reviews...

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Selasa, 13 April 2010

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Legio Mariae: Official Handbook of the Legion of Mary, by Legion of Mary

  • Sales Rank: #6155509 in Books
  • Published on: 1965-01-01
  • Number of items: 1
  • Binding: Hardcover

Most helpful customer reviews

3 of 3 people found the following review helpful.
Legio Mariae
By Marina Pearson
This devotional handbook is one of my very favorite of all books. It can be read alone, or together with others. I use it daily. If you have wondered about the Mother of Christ and would like to honor her, this is the handbook for you.

1 of 1 people found the following review helpful.
handy little book
By interested in books
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One Star
By Nancy Kennedy
this book was listed as spanish language, and it is english.
i'm very upset--it was very expensive!!

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Senin, 05 April 2010

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Bamboos are fascinating for their beauty, elegance and variety of form, not to mention their importance in the symbolism of Far Eastern poetry and art. Garden designers have for a long time recognised the many possibilities offered by this unique plant. Here the reader is offered all the information they need to grow bamboos in garden, on balconies and terraces, in conservatories and even in roof gardens. Fascination with bamboos has led many gardeners to buy them but ignorance of their requirements has often brought frustration and despair. This book aims to correct that situation and offers a major source of detailed reference and inspirational colour pictures.

  • Sales Rank: #1205114 in eBooks
  • Published on: 2015-02-05
  • Released on: 2015-02-05
  • Format: Kindle eBook

Language Notes
Text: English (translation)
Original Language: German

About the Author
Christine Recht is a journalist specializing in building-, interior- and garden-design. Max Felix Wetterwald is a photographer and photographic journalist - his themes are gardens, flowers and wildlife. Both authors live in Germany.

Most helpful customer reviews

63 of 63 people found the following review helpful.
Delightful Illustrated Guide to Growing Bamboo
By Mark Hubbard
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Bamboo's
By A Customer
Still one of the most visual works on bamboo, originally translated from a German book, "Bamboo"s, by Christine Recht & Max F. Wetterwald, is wonderfully filled with color pictures of many bamboo species, and the black and white drawings are very clear, especially in explaining the paticulars of both running, and non invasive varieties. The individual description's are compact, yet informative, leaving room for a large volume of cultivars, with a general introduction to each type first. I counted more than 85 species, 34 of which are the popular Phyllostachys. The book is of good manufacture, and my hardback is still in great shape.

1 of 2 people found the following review helpful.
Mom Loves it!
By Gabrielle Gomila
This was purchased to replace a Bamboo book my mother lost in Katrina. She loves it!

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  • Sales Rank: #503655 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2004-11-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.50" w x .50" l, .89 pounds
  • Binding: Paperback
  • 304 pages
Features
  • Used Book in Good Condition

Review
1. Speech vs. Writing The Most Important Technology Writing vs. Pictures Writing vs. Speech Sender's Efficiency vs. Recipient's Understanding The Differences between Speaking and Writing Why Writing Is Harder Than Speaking 2. The Major Parts of Speech What's a Part of Speech? Content Words Tests for Identification Difficult Cases Application to Writing 3. The Minor Parts of Speech Some Selected Closed Classes Application to Writing 4. Phrases: The Art of Chunking What Are Phrases? Classifying Phrases Heads Clauses 5. More on Phrases Sentence Diagrams Counting Phrases Diagramming Infinitive Verb Phrases and Possessive Noun Phrases Diagramming Present Participle Verb Phrases Diagramming Modal Phrases Diagramming Subordinate Clauses The Challenges of Phrase Boundaries Application to Writing 6. Grammatical Roles: Distinguishing Identical Elements Verb-Phrase Patterns Identification Rules for Grammatical Roles Application to Writing 7. Adverbials and Other Elements in the Clause The Other Elements: Examples of Grammatical Necessity Adverbials Application to Writing 8. Passive? Tense? What's on That Verb? Tense More than Temporal Information Tense-Aspect Forms How to Tell Them Apart Tense in Writing Passives Changing Voice The Interaction of Tense with Voice Application to Writing Postscript 9. Putting Words Together: Coordination, Subordination, and Parallelism Coordination Punctuation for Coordination Subordination Punctuation for Subordinate Clauses Parallelism Conceptual Parallelism What's the Problem with Parallelism Errors? A Note on Punctuation in Parallel Structures Application to Writing A Note on Some Marks of Punctuation 10. The System of Modifiers Adverbials Adjectivals Absolute Phrases The Structure of Sentences with Modifiers The Placement of Modifiers 11. Structuring Information in Writing Intonation New and Old Information Vague Errors Reordering the Sentence Placement of Modifiers Word Choice and Intonation 12. Word Choices The Dictionary vs. the Lexicon Commonly Confused Words English Spelling Subject-Verb Agreement Respect in Language Gender-Neutral Language 13. The Written Standard and the Oral Varieties of English Linguistic Diversity The System of Black English The System of Appalachian English Standard English and Dialects Descriptive vs. Prescriptive Appendix: The Grammatical Analysis of Literature Metrical Analysis Grammatical Analysis of Poetry Grammatical Analysis of Prose

Most helpful customer reviews

0 of 0 people found the following review helpful.
The complexity of English grammar written with clarity and ease. A great reference book.
By Amazon Reader
I purchased this book for a 300 level English grammar class. This book covers the parts of English grammar that I was never taught in High School or college: the parts missing in our understanding of English grammar. A great reference book for writers, editors, or technical writers, well organized with easy chapters to read, and practice tests for further study.

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Jumat, 02 April 2010

[A616.Ebook] Download The Project Management Handbook: A Guide to Capital Improvements, by Kevin P. Vida

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The Project Management Handbook: A Guide to Capital Improvements, by Kevin P. Vida

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The Project Management Handbook: A Guide to Capital Improvements, by Kevin P. Vida

Project managers are needed in many different industries, including computer services, architecture, engineering, local and federal governments, and private industry. And many different kinds of organizations utilize a Capital Improvement Program (CIP). However, very few project managers operating under the auspices of a CIP have any formal technical training or education in project management. These project managers are often thrust into positions in which they have little experience, and they quickly need the necessary information on project management presented in a clear and accessible way. In The Project Management Handbook, author Kevin Vida provides a practical, easy-to-understand description of how a CIP project is developed, executed, monitored, and completed.

This book provides a clear and detailed explanation of what steps are required and what roles and responsibilities a project manager must fulfill in executing a CIP project successfully. The chapters are divided into phases, and then progressive tasks, and then steps, so the reader can start at the beginning and develop an understanding of project management under a CIP along the way. The book begins with the basics of project management and CIPs before tracing the life cycle of the CIP project from start to finish. This book is an essential resource for project managers who need to learn the ropes quickly, for students who need information on CIP project management, and for professionals who need a quick and handy reference.

  • Sales Rank: #2568647 in eBooks
  • Published on: 2012-08-17
  • Released on: 2012-09-28
  • Format: Kindle eBook

About the Author
Kevin P. Vida, PMP is an architect and a project manager with the Frederick County government in Maryland.

Most helpful customer reviews

0 of 2 people found the following review helpful.
well rounded
By paul
This book allowed insight as to how a construction project is completed from start to finish. It also provides a window into how government makes decisions throughout the process, from capital project planning through construction completion. It details numerous functions that a project manager will perform throughout the life of a project. Furthermore, it provides insight into how design firms and contractors are chosen to perform work. the example project is a fire station that combines many commercial materials along with some specialty items.
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[X676.Ebook] PDF Download Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, by E. Freya Williams

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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, by E. Freya Williams

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including:

Iconoclastic Leadership fueled by deep conviction and a rebellious streak - Disruptive Innovation that uses sustainability to spur the development of radically better products and services - A Higher Purpose that ignites the company--when the mission leads, profits follow - Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

  • Sales Rank: #366022 in Books
  • Brand: Amacom
  • Published on: 2015-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.10" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 288 pages

Review

“A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability." —Kirkus Reviews



“The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation.” --Autamme



"...plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia



“…making sustainability relevant to the mainstream…a very readable work on a subject that often receives a dull treatment.” --The Irish Times



"...a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail



"Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business.” --Internal Auditing

From the Inside Flap

The words “sustainable” and “profitable” have long seemed at odds in the minds of business leaders. Crunchy granola ideals aren’t sexy or lucrative...or so goes the old way of thinking, in which the idea of being environmentally or socially conscious was code for sacrificing profits. The surprising reality, though, is that today, businesses built around sustainability—such as Tesla, Unilever, and Chipotle (which is now bigger than Burger King)—are growing faster than their conventional counterparts, commanding wider profit margins and knocking stalwarts of the strip mall, and titans of industry off their long-held leadership perches.

How has this new breed of the forward-thinking, billion-dollar company overturned the prevailing wisdom to become wildly successful by any standard . . . and how can you apply those lessons to your own organization? Based on the author’s unique first-hand experience of advising Fortune 500 companies including Coca-Cola, Unilever, and Kraft on their sustainable business strategies—and featuring exclusive interviews with C-Suite executives and proprietary research—Green Giants offers unprecedented insight, as well as a blueprint for success any organization can follow, on how to turn a strategy of sustainability into a billion-dollar business proposition.

Examining nine companies that are using sustainability and social responsibility as a springboard to wild profitability, the book reveals the six key factors responsible for their success, including:

• Iconoclastic Leadership—Most successful sustainable companies can trace their journeys back to one person, fueled by deep conviction and a rebellious streak, who started it all.

• Disruptive Innovation—The secret lies not in pursuing a more socially conscious version of an existing product . . . but in using sustainability to spur the development of radically better, category-disrupting products and services.

• A Higher Purpose—When the mission leads, profits follow. Learn to embrace the paradoxical wisdom that businesses ignited with a purpose beyond profit tend to outperform the competition.

• Mainstream Appeal—Win over a broader audience of mainstream consumers by showing them what’s in it for them.

Chances are, your assumptions about how to build a successful, sustainable business are wrong. Revealing the essential strategies used by socially and environmentally conscious companies that have achieved astounding success, Green Giants shows you how to replicate the same techniques in your own organization . . . and start rolling in the green.

E. FREYA WILLIAMS has advised organizations as varied as Coca-Cola, Unilever, Waste Management, and the United Nations, on how to incorporate sustainability and social good into their businesses and brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR. Follow Freya at: twitter @freya1

From the Back Cover

What do billion-dollar organizations like Tesla Motors, Trader Joe’s, Chipotle, Toyota, Unilever, and General Electric have in common? They have all succeeded—amazingly—at building phenomenally successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives.

Packed with eye-opening research, exclusive interviews, and enlightening examples from major organizations, Green Giants reveals how these and other well-known, incredibly successful companies have turned a strategy of sustainability and social good into a billion-dollar business proposition . . . and how you can, too. The book provides a blueprint for sustainable success, examining the six key factors green giant companies share that have directly contributed to their uncommon success.

Uncovering enticing stories of iconoclastic thinking, radical innovation, tenacious commitment, standout creativity, and explosive growth, the book reveals the harsh truth that corporate success can’t be achieved on integrity, responsibility, and altruism alone. Packed with practical advice and hard-won wisdom, this book explains how to harness and replicate the proven methods currently fueling this dynamic and socially responsible business movement . . . and achieve incredible success for your own ecologically responsible organization.

Advance Praise for Green Giants:

“Want to be part of the future of business? This book reveals the secrets of the next billion-dollar businesses, written by the person who helped some of the successes of the last few years get there.” — Hunter Lovins, President, Natural Capitalism Solutions; Professor of Business, Bard

“Green Giants is a testament to the potential for transforming societal need into strategic opportunity. This inspiring but realistic account is filled with real-life lessons for all who aspire to build a more sustainable economy.”— Lynn S. Paine, John G. McLean Professor of Business Administration and Senior Associate Dean, Harvard Business School

“The debate is over. Business can contribute to the greatest challenges facing society, and deliver profitable growth while doing so. Indeed, it must. This book provides important evidence that it can be done. It should be required reading for any business leader wishing to lead companies that will prosper for the long-term.”— Kees Kruythoff, President, Unilever North America

“Green Giants will become an instant ‘must read’ for all who feel that capitalism has to change. Freya Williams has written a superb book showcasing the critical shift for sustainability from a siloed, often protective practice, to core business strategy. This is the guide for tomorrow’s new billion $ brands.”— Carol L. Cone, CEO, Carol Cone: On Purpose

Most helpful customer reviews

3 of 3 people found the following review helpful.
Go Big and Go Green
By jessie
Well written, well researched, and on point. Green Giants seamlessly lays out the importance and profitability of a sustainability mindset in our current economic climate. 'Go big' and 'go green' are not only compatible, they are essential partners in creating break-through, billion-dollar companies. Williams cogently argues for sustainability in business by detailing the achievements of nine model "Green Giant" companies and investigating the secrets to their success. While the text is chock-full of hard facts to quell any lingering doubts, Williams's language makes this book a pleasure to read.

3 of 3 people found the following review helpful.
Brilliant book. It blends a rock-solid business case with ...
By L. Hunter Lovins
Brilliant book. It blends a rock-solid business case with pragmatic guidance on how you can replicate the success of these companies in your own. Required reading for anyone doing business, or interested in becoming one of the next billionaires. Freya knows whereof she speaks, has worked with most of the companies she profiles, and guided countless others to market success. This is an unparalleled opportunity to learn from someone who has been in the trenches of transforming business.

2 of 2 people found the following review helpful.
Absolutely fantastic transformation framework for how to do "green" the right ...
By M. Henderson
Absolutely fantastic transformation framework for how to do "green" the right way. Steeped in solid business thinking, and anchored by a practical foundation of experience and insight, this is a wonderful book for anyone–ANYONE–interested in changing business in service of the greater good. And at a profit. Brilliant stuff.

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